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Heinrich von Hoessle
Weather targeting makes TV-advertising even more relevant
Seven.One Media and wetter.com are working together on a targeting option: on TV, precisely those products are advertised that match the weather situation. This opens up additional revenue potential in the advertising market.
Artificial Intelligence mady by ProSiebenSat.1
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AI is one of the defining topics of our time. At ProSiebenSat.1, we are using the latest technologies to increase our reach and further drive the monetization of our content.
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Viewers are increasingly consuming video content digitally, but high-quality marketing environments in the streaming space have so far been few and far between.
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